{"id":13554,"date":"2026-03-31T07:51:56","date_gmt":"2026-03-31T07:51:56","guid":{"rendered":"https:\/\/www.tilda.com\/?p=13554"},"modified":"2026-03-31T08:13:41","modified_gmt":"2026-03-31T08:13:41","slug":"our-latest-tv-spot","status":"publish","type":"post","link":"https:\/\/www.tilda.com\/blog\/campaigns\/our-latest-tv-spot\/","title":{"rendered":"Live Like You Mean It"},"content":{"rendered":"\n<section class=\"content-section content-section--top-mask content-section--pepper\">\n        \n    <div class=\"image-with-text container container--small\">\n        \n                            \n                    <div class=\"image-with-text__image\">\n                <img decoding=\"async\" alt=\"Tilda-GIF_White-Logo FINAL\"  src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2024\/11\/Tilda-GIF_White-Logo-FINAL.gif\" width=\"\" height=\"\" loading=\"lazy\"\/>            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"content-section content-section--no-pad content-section--tilda-navy\" id=\"\">\n                \\\n\n    <div class=\"image-with-cta image-with-cta--flipped image-with-cta--centered-text image-with-cta--centered-image\">\n        <div class=\"image-with-cta__content\">\n            <div class=\"image-with-cta__container\">\n                                    <h2 class=\"title title__rice title__rice--left-2 title__rice--right-3\">\n                        <span>Care<\/span> <span>Like<\/span> <span>You<\/span> <span>Mean<\/span> <span>it<\/span>\n                    <\/h2>\n                \n                                    <p>Because every moment deserves to matter.<br \/>\nEvery lunch, every dinner, every quick-bite should feel worthwhile.<\/p>\n\n                \n                                    <a href=\"https:\/\/www.tilda.com\/products\/shop\/all\/\" class=\"button\" target=\"_self\">Shop Now<\/a>\n                            <\/div>\n        <\/div>\n\n                                                                                    \n            <div class=\"image-with-cta__image image-with-cta__image-23488 image-with-cta__image--square\">\n                <style>\n\t.image-with-cta__image-23488{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/wp-content\/uploads\/2024\/11\/Tilda_LLYMI_KeyVisual_NAVY-3.png);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>            <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"content-grid content-section\">\n\t<div class=\"container content-grid__grid \">\n\t\t\t\t\t<div class=\"content-grid__grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-image     content-grid__grid-item-image-11109\">\n\t\t\t\t\t\t<style>\n\t.content-grid__grid-item-image-11109{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/wp-content\/uploads\/2021\/02\/Basmati.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-content center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tilda.com\/how-to\/how-to-cook-basmati-rice\/\" class=\"button content-grid__grid-item-button content-grid__grid-item-button--corners\" target=\"_self\">How to cook Basmati rice<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"content-grid__grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-image     content-grid__grid-item-image-11109 content-grid__grid-item-image-23145\">\n\t\t\t\t\t\t<style>\n\t.content-grid__grid-item-image-23145{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/wp-content\/uploads\/2025\/11\/shutterstock_1983922946-1.webp);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-content center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tilda.com\/how-to\/how-to-cook-rice-in-an-air-fryer\/\" class=\"button content-grid__grid-item-button content-grid__grid-item-button--corners\" target=\"_self\">How to cook rice in an Air Fryer<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"content-grid__grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-image     content-grid__grid-item-image-11109 content-grid__grid-item-image-23145 content-grid__grid-item-image-11103\">\n\t\t\t\t\t\t<style>\n\t.content-grid__grid-item-image-11103{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/wp-content\/uploads\/2021\/03\/brown-rice_168355724.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-content center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tilda.com\/how-to\/how-to-cook-wholegrain-basmati-rice\/\" class=\"button content-grid__grid-item-button content-grid__grid-item-button--corners\" target=\"_self\">How to cook Wholegrain Basmati rice<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"content-grid__grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-image     content-grid__grid-item-image-11109 content-grid__grid-item-image-23145 content-grid__grid-item-image-11103 content-grid__grid-item-image-11105\">\n\t\t\t\t\t\t<style>\n\t.content-grid__grid-item-image-11105{\n\t\tbackground-image: url(https:\/\/www.tilda.com\/wp-content\/uploads\/2021\/03\/Jasmine-rice_564326005.jpg);\n\t\tbackground-size: cover;\n\t\tbackground-repeat: no-repeat;\n\n\t\t@media(min-width: 1440px) {\n\t\t\taspect-ratio: var(--aspect-ratio);\n\t\t}\n\t}\n<\/style>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content-grid__grid-item-content center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tilda.com\/how-to\/how-to-cook-jasmine-rice\/\" class=\"button content-grid__grid-item-button content-grid__grid-item-button--corners\" target=\"_self\">How to cook Jasmine rice<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"content-section content-section--holi-pink\">\n\t\t<div class=\"content-recipes container container--no-pad-mobile\">\n\t\t<div class=\"container container--small\">\n\t\t\t<p class=\"content-recipes__title u-text-center h4\">Eat Like You Mean It<\/p>\n\t\t<\/div>\n\t\t<div class=\"content-recipes__slider u-text-center slider slider--stretched slider--nav-bottom-wide slider--nav-navy slider--offset-mobile\">\n\t\t\t<div data-behaviour=\"related-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/recipes\/rajma-chawal-red-kidney-bean-curry\/\" aria-labelledby=\"card-subtitle-23421 card-title-23421 card-excerpt-23421\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2026\/03\/TILDA-FEB-RECIPE0423.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-23421\">Pure Basmati Rice 500g<\/p>\n                <p class=\"box__title h5\" id=\"card-title-23421\">RAJMA CHAWAL (Red Kidney Bean Curry)\u00a0<\/p>\n                            <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/recipes\/air-fryer-teriyaki-chicken\/\" aria-labelledby=\"card-subtitle-23172 card-title-23172 card-excerpt-23172\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2025\/11\/shutterstock_1988275625.webp\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-23172\">Sticky Medium Grain Rice 250g<\/p>\n                <p class=\"box__title h5\" id=\"card-title-23172\">Air Fryer Teriyaki Chicken<\/p>\n                            <p class=\"box__excerpt\" id=\"card-excerpt-23172\">Air-fried to caramelised perfection.<\/p>\n                    <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/recipes\/crispy-chicken-with-miso-mushroom-broth-rice-bowl\/\" aria-labelledby=\"card-subtitle-23419 card-title-23419 card-excerpt-23419\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2026\/02\/TILDA-FEB-RECIPE0204-e1772185721997.jpg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-23419\">Wholegrain Brown Basmati Rice<\/p>\n                <p class=\"box__title h5\" id=\"card-title-23419\">Crispy Chicken with Miso Mushroom Broth Rice Bowl<\/p>\n                            <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\n<a class=\"box\" href=\"https:\/\/www.tilda.com\/recipes\/air-fryer-arancini-balls-mushroom-and-mozzarella\/\" aria-labelledby=\"card-subtitle-23423 card-title-23423 card-excerpt-23423\">\n    <div class=\"box__image\">\n\t\t                    \t<img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"400\" src=\"https:\/\/www.tilda.com\/wp-content\/uploads\/2026\/02\/TILDA-FEB-RECIPE0359-RET.jpeg\"  alt=\"\"\/>\n\t\t\t\t        <div class=\"box__overlay \"><span class=\"box__view\">\n                            View recipe\n                    <\/span><\/div>\n    <\/div>\n    <div class=\"box__content\">\n                    <p class=\"box__subtitle h6\" id=\"card-subtitle-23423\">Arborio Risotto 500g<\/p>\n                <p class=\"box__title h5\" id=\"card-title-23423\">AIR FRYER ARANCINI BALLS \u2013 Mushroom and Mozzarella\u00a0<\/p>\n                            <\/div>\n<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Life is short. It\u2019s gone in a flash. But as every day feels shorter, every detail matters more. That\u2019s why every grain of Tilda rice, every product they make, is crafted with the utmost care -to be the very best it can be.<\/p>\n","protected":false},"author":20,"featured_media":23475,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-13554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live Like You Mean It | Tilda Rice UK<\/title>\n<meta name=\"description\" content=\"Life is short. It\u2019s gone in a flash. But as every day feels shorter, every detail matters more. No one understands this better than Tilda. Life life like you mean it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tilda.com\/blog\/campaigns\/our-latest-tv-spot\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Like You Mean It\" \/>\n<meta property=\"og:description\" content=\"Life is short. It\u2019s gone in a flash. But as every day feels shorter, every detail matters more. No one understands this better than Tilda. 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